1. What issue/topic did you choose?
 I choose to do Digital Communication

2. Why is it important?

 Digital Communication is important, because not everyone has access to a computer ,internet ,or cell phones. That is a problem because we need that so life can be more efficient.

3. Who did you want to research?(target audience) 

My target audience is practically students.

4. What is the behavior your looking to change?

 I want to change that fact that most people don't have digital communication ,and im going to demonstrate how important it is to the society

5. Why doesn’t the audience already engage in this behavior?

 The audience doesn't engage in this behavior, because they are not being informed 

6. What emotional appeal can you make?

 The emotional appeal would be through facts.

7. Belonging; Power/Control; Fun: Safety; The belonging would be Control, because if they don't know they can't control it.

8. Put your audience in a situation/scenario where the issue would come up in their lives. What would happen if they wouldn't have access to internet.

If they didn't have internet simple thing like researching or studying may become to a complication. 

9. Where are they? (setting) 

It happens all over the world.

10. Who is there? (characters) 

All the people.

11. What’s’ going on around them?  ( ambient sound)

 They don't have the access to a computer or internet so they are not able to communicate.

12. What are they saying? (dialogue) 

People every were have lack of communication 

13. Who is message brought to you by? ( Station; organization)